Hanwag sucht einen Marketing Directorin (m/w/d)

Hanwag is a leading innovator in the outdoor footwear industry, dedicated to providing high-performance and stylish footwear for outdoor enthusiasts. With a commitment to quality, durability, and sustainability, we aim to inspire and empower individuals to explore the great outdoors with confidence. As we continue to grow, we are seeking a dynamic and strategic Marketing Director to lead our marketing initiatives and elevate our brand presence.

We are looking for an experienced and visionary

Marketing Director

to join our team and drive the development and execution of comprehensive marketing strategies. The ideal candidate will have a deep understanding of the outdoor industry, a passion for footwear, and a proven track record of creating impactful marketing campaigns. The Marketing Director will play a crucial role in shaping the brand identity, increasing market share, and fostering customer loyalty.

The ideal candidate will have a deep understanding of the outdoor industry, a passion for footwear, and a proven track record of creating impactful marketing campaigns. The Marketing Director will play a crucial role in shaping the brand identity, increasing market share, and fostering customer loyalty.

What you’ll do

Strategic Planning:

Develop and implement strategic marketing plans to achieve business objectives and revenue goals.
Conduct market research to identify trends, customer preferences, and competitive landscape.

Brand Management:

Lead efforts to enhance and maintain the brand image, ensuring consistency across all marketing channels.
Collaborate with cross-functional teams to align marketing strategies with overall brand objectives.

Campaign Development:

Conceptualize and execute integrated marketing campaigns, including digital, social media, email, and traditional advertising.
Utilize data-driven insights to optimize campaign performance and ROI.

Product Launches:

Work closely with product development teams to plan and execute successful product launches.
Develop compelling messaging and positioning for new product releases.

Digital Marketing:

Oversee digital marketing initiatives, including SEO, SEM, social media, and content marketing.
Stay current with industry trends and leverage emerging digital platforms to reach target audiences.

Public Relations:

Build and maintain relationships with media outlets, influencers, and industry partners.
Manage PR campaigns to generate positive media coverage and enhance brand visibility.

Team Leadership:

Lead and inspire the marketing team, fostering a collaborative and creative work environment.
Provide guidance and mentorship to team members, promoting professional growth.

Who you are

Bachelor’s degree in Marketing, Business, or a related field and/or long proven experience is a plus.
Proven experience (3 years) in a marketing role within the outdoor, sport or footwear industry.
Strong understanding of consumer behaviour, market dynamics, and industry trends.
Excellent leadership and communication skills.
Data-driven mindset with a focus on analytics and ROI.
Creative thinker with a passion for storytelling and brand building.
Hands-on mentality (we are an outdoor company)
Fluent in German (C1) and English (B2-C1)

Our offer

Working for Hanwag means being part of an international, fast-growing company that wants to inspire people to walk with nature. As an employee for Hanwag you are offered:

An international work environment where initiatives are cherished
28 working days of paid vacation
Opportunity to invest in your retirement via subsidised partners (bAV)
Marvellous colleagues that share a passion for the outdoors and sustainability
Subsidised EGYM Wellpass membership with access to over 8.000 fitness studios and sports facilities across Germany and Austria for 25 Euro per month
Possibility to lease a Job-bike with Eurorad for a value up to 10.000,00 Euro